Financial guidance website
Finbells
A loan estimate that becomes an accountable follow-up.
The public site
About the project
The experience
Finbells helps visitors explore a borrowing scenario before deciding whether to speak to someone. The website distinguishes guidance from lending and keeps the first estimate available without contact capture.
An interface with consequences
Loan amount, tenure and interest assumptions affect the displayed repayment estimate. Labels, totals and explanatory copy make the relationship between those inputs easier to understand.
What to explore
Try the EMI calculator and compare a different tenure or amount. Estimates are illustrative, not an offer, an eligibility decision or a promise of approval. The public site may change as the product develops.
One action, two sides
Sample dataWhat the visitor sees: a loan to explore before sharing anything.What the adviser sees: the same lead, assigned, with its consent on record.
Sample dataPrivate lead operations
- Lead queue, ownership, priority and pipeline status
- Follow-ups, notes, activity history and consent context
- Role-scoped access and private document handling
Sample dataHow it was built
Designed and built end to end, from the guidance pages to the private operations portal.
Visitors can get an estimate without leaving their details. Only when they ask for help does the lead move into the portal, with their consent recorded.
Measured on the live site, 25 October 2026: loads in 0.5 s, and nothing jumps or shifts while it loads.Lighthouse 12.5, median of 3 runs: desktop performance 100; 97 on a phone over simulated slow 4G.
Exact Imagination designed and built our website and the private system behind it. Visitors can work out a loan estimate on their own, and every enquiry reaches the right person to follow up.